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Alexandra Orozco, MBA 


For over 18 years, Alexandra has contributed to the development of uniquely successful brands and teams.  Her passion is to work with sustainable brands and brave organizations prepared to challenge the status quo. Alexandra provides clients with branding expertise as well as strategic marketing and communication, ensuring alignment between the brand, the vision, the corporate culture, and all external manifestations. Alexandra works with clients to expand their international business and explore new markets in North and Latin America.


Alexandra is a co-founder of Imagine Sustainability Consulting Co-op, a multi-disciplinary sustainability consulting group headquartered in Canada. Prior to joining Earthlogic, Alexandra was the Vice President of Marketing for Ascenta, now owned by Nature's Way, a North American leader in the nutraceuticals space. Over a period of 6 years, Alexandra developed and built Ascenta's brands to increase market share and consumer loyalty. Earlier in her career she held a variety of marketing leadership roles within the telecommunications, contact centre, and hospitality industries.


Alexandra is a MBA graduate from Dalhousie University in Canada and holds an International Business Administration degree from EAFIT University in Colombia. In her spare time, she is exploring the topic of leadership and decision-making psychology as essential components of branding, through the University of California, Berkeley. 

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John Evarts, MES, MPA, BSc. 


John has 24 years of organizational leadership experience as well as 20 years experience planning and training in various capacities.  Throughout his career, John has successfully led groups of up to 400 people to create and achieve organizational goals. John offers clients a unique skillset combining strategy, leadership, planning, insight, engineering and technical management, guided by a deep commitment to sustainability.


Prior to joining Earthlogic John spent most of his career with the US Navy as a submarine officer and nuclear engineer.  John is a member of the Renewable Energy Storage Laboratory at Dalhousie University.


John holds a Masters in Environmental Studies from Dalhousie University, a Masters in Public Administration from the University of Idaho, and a Bachelor of Science degree from the United States Naval Academy.  Additionally John studied Environmental Engineering at the University of New Mexico and Nuclear Engineering with the US Navy. 

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